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Wednesday, October 14, 2026 · Phoenix, AZ

Nike’s Impact on Basketball Culture

Nike’s profound influence in basketball shapes performance, culture, and commerce. From pioneering technological advancements in athletic gear to forging iconic partnerships with some of the sport’s greatest players, Nike has cemented its status as a dominant force in basketball. Nike’s Influence in Basketball Nike’s basketball journey began in 1972 with the Bruin and Blazer sneakers….

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Alibaba Signs The NBA Legend Tony Parker As The Newest Ambassador

Tony Parker, the four-time NBA champion and two-time Olympic representative of France, was named a Global Ambassador for Alibaba.com’s “Same Player, New Game” creative campaign for the Olympic Games in Paris 2024 on Wednesday, July 10. Alibaba.com is a leading platform for global business-to-business (B2B) e-commerce. The Olympic Games in Paris in 2024 have Alibaba.com…

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