PHOENIX — The Fiesta Bowl Parade has a new name for 2027: the Phoenix Children’s Fiesta Bowl Parade presented by Lerner & Rowe, the Fiesta Sports Foundation announced, KTAR News reported.
Phoenix Children’s, the state’s largest pediatric health system, became the first founding partner of the foundation’s new Circle of Champions program in September, a deal that included naming rights for a signature event.
“What’s better than kids and parades?” Erik Moses, executive director and CEO of the Fiesta Sports Foundation, told KTAR.
Law firm Lerner & Rowe remains the presenting partner, as it has been for several years.
The 54th annual parade will march through central Phoenix on Jan. 2. Community groups and marching bands have until Oct. 16 to apply on the event’s website.
Sources: KTAR News. Thee Arizona Times uses AI-assisted reporting reviewed against the sources listed.
Photo: Wilfredor / CC0 via Wikimedia Commons.
