Autumn is coming with a bang thanks to Tommy Hilfiger’s newest campaign! The fashion designer has unveiled his Fall 2024 campaign, which features Stray Kids, a K-pop group. With the background of the New York City skyline, the eight members of the group—Bang Chan, Felix, Lee Know, I.N., Changbin, Hyunjin, HAN, and Seungmin—pays homage to the idea that there’s no place like home, especially in New York City. Each member of the group represented the dynamic confidence that connects the brand to its origins. The campaign captures the energy, self-assurance, and spirit of ambition that are essential to the Tommy Hilfigger story.
According to a marketing statement, the new campaign is “a tribute to the notion that there’s no place like home, especially New York City.”
According to Stray Kids, Tommy Hilfiger is a style icon in America. “Every time we come to visit, his classic prep style makes us feel comfortable and that anything is possible. We can’t wait for our supporters to see us in this legendary New York campaign as world leaders.”
The city, which the brand referred to as “the home of classic American style,” served as the inspiration for the matching collection, which consists of a variety of casual athletic pieces with modern takes on timeless styles. A contemporary wool coat, an oversized puffer, pea coats, bomber jackets with varsity vibes, elegant Chelsea boots, and numerous more prep mainstays are among of the collection’s standout pieces.
Members of the group were photographed by Alisdair McLellan posing on a rooftop in a variety of preppy ensembles.
Founder Tommy Hilfiger stated in a release that “New York City’s skyline is the ultimate stage for an iconic pop culture moment.” “We transported the Stray Kids to higher heights for our third ad, [and] captured them above the city that has inspired me from the start was the ideal way to highlight their distinctive style, which perfectly embodies the vibrant energy of New York.”
Stray Kids has already appeared in Tommy Hilfiger’s Fall 2023 and Spring 2024 campaign, so this isn’t their first collaboration. Alongside Hilfiger, they attended this year’s Met Gala and dominated the red carpet power rankings. Members of the group have also had positions as brand ambassadors for fashion companies, such as Felix for Louis Vuitton and Hyunjin for Versace.