New York, NY — Music company COLTURE has officially announced a new strategic partnership with Joe Kay, the CEO and Founder of Soulection. This collaboration marks a significant development in the music industry, merging COLTURE’s dynamic approach with Soulection’s innovative vision.
Founded in 2018, COLTURE has rapidly established itself as a key player in the music industry by working with superstar artists such as Brent Faiyaz, as well as partnering with major and independent record labels and global media brands like Spotify, Apple, and Adidas. The company, co-founded by Ty Baisden—long-time business partner and manager of Brent Faiyaz—has built a reputation for fostering artist growth and maintaining artist-friendly practices. The name ‘COLTURE,’ an acronym for ‘Can Our Leverage Teach Us Real Equity,’ reflects Baisden’s commitment to creating meaningful opportunities within the music industry.
Soulection, known for its influential role in promoting artists like Brent Faiyaz, Snoh Aalegra, Bryson Tiller, Daniel Caesar, Smino, SiR, Thee Sacred Souls, and Alex Isley, has been a key supporter of emerging and established talent. This partnership aims to further amplify Soulection’s impact and broaden its reach.
The collaboration will kick off with a series of events in New York, organized by both COLTURE and Joe Kay. These events are set to showcase the potential of the partnership and highlight the synergy between the two entities.
Dom Prieto, manager at Soulection, expressed enthusiasm about the alliance: “We share a vision for long-term growth and scalability, without compromising the essence of Soulection. Our global community of music enthusiasts, innovators, and creatives makes COLTURE an ideal partner.”
Joe Kay also shared his excitement, stating, “I’m thrilled to announce our partnership with COLTURE. After thirteen years of operating independently and achieving numerous milestones with an artist-first approach, this collaboration will elevate Soulection to new heights. COLTURE’s proven ability to scale businesses and their commitment to artist-friendly practices align perfectly with our values. I’ve seen their dedication to artist development firsthand and am particularly impressed by their diverse and inclusive team. This partnership is a pivotal shift for Soulection, for Dom Prieto, and for myself. We look forward to the exciting work ahead.”
The partnership aims to leverage the combined strengths of COLTURE and Soulection to enhance their global presence and impact, while fostering a collaborative environment that supports diverse voices and talents. With a shared vision for innovation and creativity, this strategic alliance is set to shape the future of the music industry.
Stay tuned for more updates as COLTURE and Soulection continue to unveil their collaborative projects and initiatives.