Hyperice x Nike Boots and Vest: Cutting-Edge Athlete Recovery Technology

According to Nike, athletes reported feeling lighter and more liberated in their ankles and feet—” as if they’ve already completed their warm-up before actually starting their usual routine.” “Taking good care of my body has always been a crucial component of my basketball player training,” LeBron James, a Nike brand athlete. “My ability to play…

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Adidas Originals and JJJJound: The Samba Reimagined and Fashionably Curated by José Mourinho

In a celebration of sporting heritage and authentic storytelling, adidas Originals and Montreal-based design studio JJJJound have joined forces once again to present their latest collection. Inspired by quintessential football aesthetics, this second collaboration features a 7-piece lineup of apparel, accessories, and footwear. The Apparel and Accessories Selection: The Iconic Samba Sneaker Reimagined: The José…

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The Dutchman who gets Nike and Lego into wartime Russia’s stores

By Tassilo Hummel, Gleb Stolyarov, Polina, Nikolskaya and David Gauthier-Villars PARIS (Reuters) – Nike stopped selling its sportswear to Russia soon after Moscow launched its full-scale invasion of Ukraine over two years ago. But that hasn’t stopped footballstore.ru, an online sports retailer owned by Russia’s Zenit soccer club. Among the dozens of Nike-branded items the…

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Sneaker Reselling: The Lucrative Potential and Market Dynamics

The re-commerce trend is driving a surge in sneaker reselling, offering exciting opportunities for enthusiasts and entrepreneurs alike. This dynamic landscape combines sustainability, affordability, and passion for footwear. Why Resell Sneakers? Pros of Selling Sneakers on StockX: Cons of Selling Sneakers on StockX: Pros of Selling Sneakers on GOAT: Cons of Selling Sneakers on GOAT:…

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Breaking Barriers and Creating Opportunities: Fashion Expressions Project

In the heart of Ghana, a transformative initiative is empowering young women through the fusion of fashion and personal narratives. The “Fashion Expressions: the Stories She Wears” program, a collaboration between the United Nations Population Fund (UNFPA) and the Prada Group, is breaking barriers and creating opportunities for vulnerable girls. The “Fashion Expressions” program recognizes…

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