Shanghai, May 30, 2024 — Balenciaga, the renowned Paris-based fashion house, is making waves in the fashion world with its upcoming Spring 2025 runway show in Shanghai. Creative Director Demna Gvasalia is set to unveil both men’s and women’s collections, marking a significant milestone for the brand’s presence in China.
A Luxurious Destination Resort Show
The show, scheduled for May 30, aligns with the destination resort season. Balenciaga’s last resort show took place in May 2022 at the New York Stock Exchange, but this time, the spotlight shifts to Shanghai. The choice of location reflects the brand’s strategic focus on the Chinese market, where it boasts more stores than any other country worldwide.
Demna’s Asian Debut
Demna Gvasalia, the visionary behind Balenciaga’s success, will be racking up frequent-flier miles as he presents his first-ever fashion show in China. The IAPM Mall in Shanghai houses the brand’s largest store globally, emphasizing the importance of this market for Balenciaga.
A History of Chinese Showcases
Balenciaga has a history of showcasing its collections in China. In 2021, during the pandemic when international travel was restricted, the brand brought Demna’s haute couture collection to Shanghai. The Balenciaga couture installation at the Tank Shanghai museum captivated fashion enthusiasts during a five-day event.
The Rise of Balenciaga
Since Demna took the helm of Balenciaga in late 2015, the brand has become synonymous with luxury streetwear. Oversized clothing and distinctive footwear have become global signposts of alternative cool. Now, with the Shanghai show, Balenciaga continues to push boundaries and captivate audiences worldwide.
A Global Cruise Season
Balenciaga joins other top European brands in unveiling their cruise collections around the globe. Chanel in Marseille, Gucci in London, and Max Mara in Venice are just a few of the fashion powerhouses participating. Louis Vuitton and Dior also have exciting shows lined up, with locations yet to be revealed.
Stay tuned for Balenciaga’s Shanghai extravaganza on May 30, where fashion meets innovation, luxury, and Demna’s creative genius.