A$AP Rocky made a splash at Paris Fashion Week on Friday by presenting his debut fashion presentation in the city.
The latest collection, “American Sabotage,” which consists of thirty looks that explore Rocky’s concept of “ghetto expressionism,” lies at the nexus of art and action.
AWGE Men’s Spring/Summer 2025 collection, in collaboration with Joshua Jamal, Bede Marchand, and Coucou Bebe, was developed by A$AP Rocky. Paris Fashion Week was given a glimpse of the artist’s individual approach through the menswear fashions.
A$AP Rocky declared: “American Sabotage is a movement, not simply a brand. With each work, we’re shattering barriers and expressing ideas that capture the energy and tenacity of our local communities.”This is fashion with a purpose, where art meets activism,” according to Lofficiel.
Tracks from the rapper’s new album blasted over the speakers as models strutted down the runway decked out in his innovative, boundary-pushing outfits, providing a bold, unique tone for the presentation.
Rocky also created quite a stir when he walked the runway with a pair of enormous Ray-Bans and a bomber jacket bearing his own photograph.
PUMA supplied the collection’s shoes, and Ray-Ban produced the sleek, Olympian-style eyeglasses. Along with automobile partner Alpine Cars, Shopify—which is renowned for enabling entrepreneurial endeavors with its dependable commerce infrastructure—played a significant sponsorship role. Hennessy, Armand de Brignac, and Roc Nation were also involved in collaborations.
The inventive usage of transparent trash bags as beanbag seats, a creation by A$AP Rocky’s home furnishings line Hommemade in association with Crosby Studios, was one of the show’s most notable elements. This out-of-the-ordinary sitting arrangement embodied the collection’s spirit of questioning conventions and expanding limits by fusing ordinary things with high fashion.
The title of his next album, “Don’t Be Dumb,” was prominently displayed on a T-shirt-shaped sculpture that appeared to be hanging on the model’s chest. A flesh-colored bodysuit was covered in crumpled shopping receipts that had been put in just the right places.
Rocky said that a lot of the materials on DEA baseball hats, USMC T-shirts, and NYPD hoodies were recycled and reused.
A$AP Rocky’s partner Rihanna sat attentively in the front row of the American Savage x AWGE Men’s Spring/Summer 2025 catwalk presentation. Rihanna was dressed in layered coats and high shoes adorned with studs. Pusha T, Michèle Lamy, Alexandre Arnault, president of Rimowa, and designer JW Anderson were also present at the occasion. Pharrell Williams was also here. He left quickly, though, since he had a dinner to host across town.
“American Sabotage” pushes the limits of fashion and turns it into a forum for important discussion and transformation. It is a movement that personifies our nation’s tenacity and energy.